AT&T is working to meet the needs of a growing number of tech savvy car owners looking for the latest in connected car technology. According to a recent study by AT&T and Ericsson, 3 out of 4 consumers consider connected car services an important feature in their next car purchase.

AT&T is expanding its connected car products and services in line with this strong customer demand. Beginning this week, AT&T Unlimited Plan customers may add select connected cars or a ZTE Mobley vehicle Wi-Fi plug-in device to the plan for $40 each month for unlimited data. Unlimited Plan customers also can get 1GB of data per month for $10 per connected car or ZTE Mobley.  For more information, call 800-331-0500 or click here. AT&T connected car customers continue to have the option of a stand-alone data plan or adding their car to their Mobile Share Value Plan.[ad id=”2764″]

 

AT&T also kicked off a new connected car national digital advertising campaign, called “A Whole New Ride.” This is the company’s first advertising campaign focused on the benefits of wireless connectivity in the car. The campaign shows the value of turning your car into a Wi-Fi hotspot, told from a kid’s point of view. It will run on social media through July 5. To catch a glimpse of the new ad campaign, go to att.com/connectedcar.

 

“It’s incredible to think back to 10 years ago when we first started talking with automakers about connecting their cars. Fast forward to today. More and more cars are rolling off the line with embedded connectivity solutions,” said Chris Penrose, senior vice president, Internet of Things (IoT) Solutions, AT&T. “The interest we are seeing from carmakers and consumers around the world says this revolution is here to stay.”

 

As of 1Q2016, AT&T has more than 8 million cars on its network and connects more than 50% of all new connected passenger vehicles in the U.S.

Highlights of AT&T’s other connected car initiatives from the past year:

  • Announced that it is offering wireless connectivity on the AT&T 4G LTE network in certain Porsche 2017 Macan, Boxster and 911 models.

 

 

  • Started connecting 2 additional car brands: Infiniti and VW (certain models sold outside the U.S.). AT&T now has relationships with 19 of the top global car brands.

 

 

AT&T Connected Car Leadership

AT&T launched 2 major initiatives to lead innovation in the connected car market. The first is a pioneering connected car innovation center in Atlanta, called the AT&T Drive Studio. AT&T also offers a global platform, AT&T Drive, which is modular and flexible to allow carmakers to build unique solutions for its customers. AT&T was the first major wireless carrier to launch a global SIM platform for cars. This platform lets automotive, individuals and Internet of Things equipment makers use a single carrier to wirelessly connect products across the globe. AT&T has been committed to improving road safety through its It Can Wait campaign and as a founding member of the Together for Safer Roads coalition.

 

To learn more about IoT’s potential to transform business, visit www.att.com/iot and download the AT&T IoT Insights Report here. Click here for more news on AT&T IoT.