Beginning February 19, customers can walk in select AT&T stores – including the Miami and Hialeah stores – and experience a fully immersive virtual reality cruise experience.

Kicking off in in 133 AT&T stores across 37 states, customers can trial a unique experience on the Samsung Gear VR, powered by Oculus.  Store visitors can walk up to the Gear VR demo, put on the headset and be surrounded by the sights and sounds of a warm and sunny cruise vacation. The virtual reality content is first-of-its-kind and exclusively developed by Carnival Corporation and its 10 global cruise line brands.[ad id=”2764″]

Samsung Gear VR – designed to accelerate virtual reality into the mainstream – provides an untethered, fully-immersive experience with 360-degree content for an extremely high quality mobile VR experience. Built to work with Samsung’s Galaxy S6, S6 edge, S6 edge+ and Note5, the Gear VR headset lets people enjoy an ever-growing library of premium and entertaining games, apps, photos and videos.


The in-store virtual reality display uses the Samsung Gear VR headset. The headset has a wide field of view and precise head tracking for a great VR experience. The VR content, developed by Carnival Corporation, highlights decks, staterooms, entertainment venues and other exciting features. It showcases ships from the company’s Holland America Line, Princess Cruises and Carnival Cruise Line brands and beach and excursion offerings in Barcelona, Mexico and other popular destinations.


“Our customers know they can come to an AT&T store to experience the future of a connected life.  The Samsung Gear VR is awesome, especially with this great content from Carnival.  We couldn’t pass up the opportunity to show it off,” said Brian Shay, president, Retail Sales and Distribution, AT&T.[ad id=”2764″]
Consumers will also be able to enter a sweepstakes to win one of 10 seven-day cruises on Carnival Corporation’s Holland America Line, Princess Cruises and Carnival Cruise Line brands by checking the virtual reality experience and sign up via an in-store tablet or by visiting The sweepstakes is available Feb. 19 to Mar. 11.