LeEco formerly Letv has entered the Android world like a hurricane. They were one of the first to introduce a phone using USB-C last year. Then they were the first to announce a phone using the Snapdragon 820 chip back at CES. Now they have a new name and new logo.

The new logo consists of the letters “L” and “E”, conveying the quintessence of the Le Eco world with its simple and elegant design. The four strokes which comprise “LE” each represent one of the four tiers of the Le Ecosystem – Platform, Content, Device and Application. The dot formed by the overlapping of two strokes symbolizes the pivot of the entire ecosystem: EUI and Le Fans. The connection and interaction between the letters “L” and “E” expresses the LeEco spirit of constant disruption, breaking boundaries and eco synergy. The three colors of blue, red and green plus the all-inclusive color of grey represent the integration of technology, culture and the Internet within the Le Ecosystem

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LeEco is all about dropping the TV from their name because they have grown beyond a video site.  They now make TVs, phones, accessories, and have a VR unit as well. They’ve sold 5 million phones in 8 months and broken the record for fastest selling new smartphone brand. This is no small feat, and with their quick adoption of new technology LeEco is certainly a brand on the rise. They plan on growing even more in 2016 and expanding into India and the US market.

This is a brand I’m actually very excited about personally. I hope to see them expand more into the US market and can’t wait to see what the produce in 2016. There is no word when or if they will start selling phones here like their new Le Max Pro. Still I hope see more of LeEco in the US soon and I’m ready for their “New Eco World”.

Source: fonearena and Android Headlines