The dog days of summer are almost over, and the final sun-filled family vacation is coming up fast. You’ve packed your bags, charged your phone, but have you downloaded a weather app?
A recent AT&T travel study revealed that weather apps are the #1 must-have mobile app across generations. But their interests go beyond weather. Check out how each age group spends time on their phones when they’re on the road.
- For millennials (16-34), social trumps all.
- By comparison to millennials and boomers, Generation X (35-49) reported the highest use of coupon and cooking apps.
- For boomers (50-75), social and photo apps are equally important.
Source: AT&T and Added Value survey of 6,300 mobile users, ages 16-75, May 26 – July 1, 2016